That time Tropicana lit up the Arctic night

 

The bright idea

A few years back, orange-juice giant Tropicana made its way to pitch-black Inuvik to light up the night, ignite some smiles, and sell a little OJ along the way. 

To get the full story on Inuvik – including the annual Sunrise Festival, when the real sun returns – check out our winter events.  

 

Related Stories

Intriguing tales from Canada's Northwest Territories

Meet Yellowknife's reigning monarch, host of our greatest winter festival.

17 essential experiences in Canada's Northwest Territories.

Talking to Swedish wildman who built a fishing paradise on Great Slave Lake.

Your guide to the hot happenings in the chilly North

Lace up your skates for the North's great festival of hockey.