That time Tropicana lit up the Arctic night

 

The bright idea

A few years back, orange-juice giant Tropicana made its way to pitch-black Inuvik to light up the night, ignite some smiles, and sell a little OJ along the way. 

To get the full story on Inuvik – including the annual Sunrise Festival, when the real sun returns – check out our winter events.  

 

Related Stories

Intriguing tales from Canada's Northwest Territories

Meet Yellowknife's reigning monarch, host of our greatest winter festival.

It happens each winter. The tundra shudders. And then the horde of reindeer appears.

Too cold? Never! Here's why life is better in our chilly weather.